Director, Centre for Media Research,
Director, Media Studies Research Institute
University of Ulster at Coleraine
TV Triumphs In Digital Era
TV is good for you. That’s the message from leading academic and professional television watcher Professor Máire Messenger Davies of the University of Ulster.
Television is confidently fending off competition spawned by digital technology and is set to remain the nation’s first-choice platform for information and entertainment.
TV is innovative, informative and lively but to ensure its continued popularity networks must defend and promote the professionalism that creates quality programmes.
“When you look at main network programmes on BBC, ITV/UTV, they are still getting the bulk of their target sectors,” she said on Thursday. “The same pattern emerged in America when the birth of cable television triggered fears of viewer fragmentation.”
Professor Messenger Davies, a lifelong media researcher and a recognised expert on the television medium, particularly in relation to young audiences, is Professor of Media Studies and Director of the Centre for Media Research at the School of Media, Film and Journalism.
“It’s programmes that people love and get excited about. My main argument is that TV at its best makes and provides good programmes. Take any office or workplace any morning. Over the water-cooler, the conversation is about last night’s big TV show, drama or documentary – everything from Big Brother to Panorama,” she said in her inaugural professorial lecture delivered at Coleraine this week.
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