Should we be orienting our colleagues to OAI Standards?

Is there a supportable rationale for expanding the systematic orientation of colleagues and research students, to incorporate OAE standards into their document preparation routines?

Since labelling and keywords can make or break, does each University have a vested interest, in seeing their colleagues succeed in this interplay between content and search engines?

There seems to be little real conversation between the database authors, and the eventual archive contributors.

Would you agree, and what can we do about it in practical terms?

Please see: http://www.openarchives.org/